Professional Datagest | Campaign for the Master’s in Fashion Management

How do you go about announcing that there is a new “Master’s in Fashion Retail Management” program? You do so with a bit of abstraction. We used fashion garments and accessories to create the shapes, such as a butterfly, a monkey . . . or whatever we felt like. We did it in black and white, so that the images would appear even more abstract. That’s how the advertising campaign for the new Master’s in Fashion Retail Management from Professional Datagest took shape.

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Client: Professional Datagest