The New Alius Cosmetics Advertising Campaign

Alius changed the communications strategy of its cosmetic lines with the help of Liberate le Aragoste. The packaging takes center stage in a new communications strategy, thanks to a clean but intense photographic style that eloquently speaks the language of beauty. However, the new Alius cosmetics advertising campaign has a little something extra: Each individual cosmetic product is accompanied by copy that goes above and beyond the traditional promises of beauty. In doing so, it propels Alius into an almost existential stratosphere.

 

liberate le aragoste - alius - elementi
liberate le aragoste - alius - equilibri
liberate le aragoste - alius - essere

Client: Alius