Communications for a Perfume: All and Nothing

How do you go about marketing a perfume? You have to tell a story. How can one do so without falling into the trap of simply listing the fragrance components? Perhaps only poetry can do the trick. Yes, one can use the lightness of words as well as their weight. Perhaps it’s much more akin to retelling a dream than of telling the story of a perfume. Perhaps it’s the tale of an impossible love, when words become soft and nuanced . . . like sighs and heartbeats.


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Client: Alius