A Bit of Our Style in LSR and food Communication
Food or not, the advertising communication of a large-scale supermarket chain like Coop Adriatica has its own unique problems. First and foremost, we’re talking about thousands of people who, exhausted after a full day of work, go to the supermarket to do their shopping. Thus the messages have to be clear. We’ve built a format for all those messages because sometimes several announcements are given at the same time. There are complicated promotions that must carry an immediately understandable name; there are small budgets, dozens and dozens of different formats for exposure in the span of a few minutes. There are messages that have to work on posters, stamps, labels, receipts, banners, background skins, rich media, billboards, walk-overs and cut-outs; and there are hanging materials that dangle nicely and tell us that the food promotion for the month is meat.