Body trainer. A treatment shaping who’s in shape.
This is not an easy subject. And with such a complex topic as a skincare line that reshapes the body, synthesis is all. We wanted to present an athletic woman, choosing as protagonist not a model but a real sportswoman, one who jumps with the pole, one who really trains. The naming of the product also participates in the storytelling, together with the weight, the bands and every droplet of sweat that beads the skin.