RVB Thay | Packaging and communications for the cosmetic line
RVB Thay is a skincare line inspired by the principles of Tibetan medicine. We took care of everything, from the packaging to advertising and below-the-line materials. The risk with this kind of “exotic” brief is that one might fall into the trap of being picturesque or, worse yet, new-age. We therefore chose to represent the five elements with clean, austere Swiss-like symbols, just as requested.