8th Sense, from Elchim. This is how we launched a hairdryer.
The hairdryer had no name, so we called it 8thSense. It’s wonderful when you have to name something and have something to say. It didn’t have a brand, so we designed one. It didn’t have packaging, so we devised it. Then we photographed it, filmed it and narrated the production. After that, we came up with the communication materials we so proudly show off: advertising campaign, below-the-line marketing, web and video.