MICROBIOMA, THE GOOD SKINCARE FOR THE SKIN ECOSYSTEM.
Taking care of the microbiome is an increasingly relevant trend in the world of international skincare. It consists of preserving and cultivating the population of good bacteria which lives on the skin to keep it in balance, therefore beautiful. A population which would be decimated if cosmetics with too aggressive components are used. We have developed the branding of this new line by integrating a “laboratory” component to the beauty language, and a visual delicacy, which pervades both POP campaigns and videos.