Grape-Based Cosmetics: Beauty or Food?

A nice instance of integration between food and beauty language. Tauleto is a line of skincare products based on the polyphenol properties of grapes. The job we were given was to speak about cosmetics based around the active ingredients extracted from grapes, without indulging our vocabulary in the traditions of the wine culture. We settled on a more abstract, conceptual choice highlighted by the use of a single, dominant color.


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Client: Tauleto Spa