The New Alius Cosmetics Advertising Campaign
Alius changed the communications strategy of its cosmetic lines with the help of Liberate le Aragoste. The packaging takes center stage in a new communications strategy, thanks to a clean but intense photographic style that eloquently speaks the language of beauty. However, the new Alius cosmetics advertising campaign has a little something extra: Each individual cosmetic product is accompanied by copy that goes above and beyond the traditional promises of beauty. In doing so, it propels Alius into an almost existential stratosphere.