The New Alius Cosmetics Advertising Campaign
Alius changed the communications strategy of its cosmetic lines with the help of Liberate le Aragoste. The packaging takes center stage in a new communications strategy, thanks to a clean but intense photographic style that eloquently speaks the language of beauty. However, the new Alius cosmetics advertising campaign has a little something extra: Each individual cosmetic product is accompanied by copy that goes above and beyond the traditional promises of beauty. In doing so, it propels Alius into an almost existential stratosphere.
![liberate le aragoste - alius - elementi](https://liberatelearagoste.it/wp-content/webpc-passthru.php?src=https://liberatelearagoste.it/wp-content/uploads/2013/05/liberate-le-aragoste-alius-elementi.png&nocache=1)
![liberate le aragoste - alius - equilibri](https://liberatelearagoste.it/wp-content/webpc-passthru.php?src=https://liberatelearagoste.it/wp-content/uploads/2013/05/liberate-le-aragoste-alius-equilibri.png&nocache=1)
![liberate le aragoste - alius - essere](https://liberatelearagoste.it/wp-content/webpc-passthru.php?src=https://liberatelearagoste.it/wp-content/uploads/2013/05/liberate-le-aragoste-alius-essere.png&nocache=1)