We handled the image and materials production for the launch of the latest styler in the Elchim house, the Nature’s Touch straightener.

Hairstyling that recreates the natural effect

The basic concept was to convey in the image the balance between the natural effect of this tool on the hair and the technology involved in its realization, which allows to achieve the chosen effect with the minimum time of execution while preserving the health of the hair and following its natural volumes.

Skills: advertising, Beauty, Branding, Case study, Copywriting, Design, Graphic Design, Photography,
Client: Elchim Milano